Google Analytics for WooCommerce

Description

This plugin provides the integration between Google Analytics and the WooCommerce plugin. You can link a referral to a purchase and add transaction information to your Google Analytics data. It supports Global Site Tag (GA4) and eCommerce event tracking.

Please visit the documentation page for additional information.

Contributions are welcome via the GitHub repository.

Screenshots

  • Google Analytics Integration Settings.

Installation

  1. Download the plugin file to your computer and unzip it
  2. Using an FTP program, or your hosting control panel, upload the unzipped plugin folder to your WordPress installation’s wp-content/plugins/ directory.
  3. Activate the plugin from the Plugins menu within the WordPress admin.
  4. Don’t forget to enable e-commerce tracking in your Google Analytics account: https://support.google.com/analytics/answer/1009612?hl=en

Or use the automatic installation wizard through your admin panel, just search for this plugin’s name.

FAQ

Where can I find the setting for this plugin?

This plugin will add the settings to the Integration tab, found in the WooCommerce Settings menu.

I don’t see the code on my site. Where is it?

We purposefully don’t track admin visits to the site. Log out of the site (or open a Google Chrome Incognito window) and check if the code is there for non-admins.

Also please make sure to enter your Google Analytics ID under WooCommerce Settings Integrations.

My code is there. Why is it still not tracking sales?

Duplicate Google Analytics code causes a conflict in tracking. Remove any other Google Analytics plugins or code from your site to avoid duplication and conflicts in tracking.

Reviews

16 de Mayo, 2024 1 reply
Stopped working in March 2024 for countries that require consent before tracking. There are no options to connect your cookie pop-up or anything similar. Had to go and look for a different solution. Would never expect such a poor implementation from an official Woocommerce plugin.
1 de Abril, 2024 9 replies
The plugin for some reason stopped recording Purchase events. Add to cart and other events are recorded properly but the most important one shows 0 in GA4.
28 de Marzo, 2024 5 replies
I used this plugin for over 2 years without any issues. However, since the release of 2.0.0 it’s just not usable anymore. My biggest issue is with the invalid value of purchase events. Due to formatting error, the conversion value was increased hundredfold. It cannot be deleted via GA4 deletion requests as devs suggested, because it is not possible to remove numeric values, so I’m stuck with them forever. It might not be a big deal to some, but to me, it’s a deal breaker. I switched to another plugin. Sure it’s free, but stuff like these should be caught in tests before release..
Read all 109 reviews

Contributors & Developers

“Google Analytics for WooCommerce” is open source software. The following people have contributed to this plugin.

Contributors

“Google Analytics for WooCommerce” has been translated into 12 locales. Thank you to the translators for their contributions.

Translate “Google Analytics for WooCommerce” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

2.0.7 – 2024-05-14

  • Dev – Add a manual workflow run for PHP unit tests.
  • Fix – Apply discounts to the ecommerce event if available.
  • Fix – Incorrect quantity value when adding product to the cart that exists in the cart.
  • Tweak – WC 8.9 compatibility.

2.0.6 – 2024-04-09

  • Tweak – WC 8.8 compatibility.

2.0.5 – 2024-04-04

  • Tweak – Register woocommerce-google-analytics-integration script earlier, so other extensions can plug in.
  • Update – Separate the site tag from the event tracking file and delay execution until DOMContentLoaded.

See changelog for all versions.