Description
Create a conversion funnel in your wordpress.
It allows for seamless tracking and categorization of users based on their conversion states, providing valuable insights to optimize marketing strategies and enhance overall user engagement.
You can create leads manually or automatically when register new users.
Users can travel through the conversion funnel by visiting different pages.
Referrer system ready with url param (any value or a specific one, e.g. ?utm_source=social).
Create as many Buyer Personas as you need (name, description, avatar, generation, interests, motivations, values and formality level) and assign them to your leads, manually or automatically when they visit a page. The dashboard shows how each persona moves through the funnel and its conversion rate.
Every state change is recorded in a history (date, from, to, origin and who made it), visible in each lead.
States have an explicit position in the funnel, and you can prevent automatic changes from moving leads backwards.
GDPR ready: leads are private, and they are included in the WordPress personal data export and erasure tools.
If you need to notify them, you can use WordPress emails.
Documentation
Full documentation and more info: growthplugins.com/plugin/funnel.
Screenshots
Installation
- Upload the plugin files to the ‘/wp-content/plugins/plugin-name’ directory, or install the plugin through the WordPress plugins screen directly.
- Activate the plugin through the ‘Plugins’ screen in WordPress
- Use the Funnel screen to configure the plugin
Reviews
Contributors & Developers
“Funnel” is open source software. The following people have contributed to this plugin.
Contributors
Translate “Funnel” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
2.1.0
- Privacy: leads and states are no longer public nor exposed in the REST API.
- Privacy: personal data exporter and eraser, and suggested privacy policy text.
- Privacy: the lead and its history are deleted when its user is deleted.
- Privacy: only users who can edit users see and change the funnel state in profiles.
- New: Buyer Personas as their own section: unlimited personas with name, description, avatar and profile. Each lead has a state and a persona.
- New: assign a persona from the lead, the user profile or automatically on page visit (only to leads without one).
- New: dashboard table with leads per persona and state, and conversion rate per persona.
- Changed: the Buyer Persona fields are no longer in the states. Existing data is moved to a new persona named after the state.
- New: state change history (new table), shown in each lead.
- New: the funnel chart and the conversion rate now count the leads that reached each stage (from the history), not just the ones currently in it.
- New: explicit position of each state in the funnel.
- New: «Only move leads forward» option for automatic changes.
- New: the funnel state metabox is available in every public post type (filter funnel_trigger_post_types).
- New: action funnel_lead_state_updated( $lead_id, $from, $to, $source ), fired on every change. funnel_lead_state_changed is deprecated.
- New: optional «Delete data on uninstall» setting.
- Fix: referrer parameter now uses the parameter name, with an optional value.
- Fix: fatal error in user profile when the lead had no state.
- Fix: visiting an archive page no longer applies the state of its first post.
- Fix: email body keeps its line breaks. Emails are no longer sent on manual changes unless enabled.
- Tweak: removed unused front-end stylesheet.
- Tweak: leads list shows the state as a colored label and the buyer persona with its avatar.
- Tweak: states are listed in funnel order and their color is shown as a label.
- Tweak: hidden the «Parent» field in states and personas, which are flat lists.
- Tweak: dashboard requires the edit_pages capability.
- Requires WordPress 6.2.
2.0.0
- Updated author and maintainer information.
- WordPress 7.0 compatibility tested.
- Security: added ABSPATH guards, capability checks on profile and taxonomy meta saves, nonce input unslashing.
- Security: escaped all admin form outputs (esc_attr/esc_html/esc_textarea), validated color values via sanitize_hex_color.
- Security: whitelisted settings tab parameter and removed unsafe HTML output of options.
- Modernization: removed deprecated load_plugin_textdomain call (auto-loaded since WP 4.6).
- Modernization: replaced legacy meta_key/meta_value query with meta_query in lead lookups.
- Hardening: guard against missing global $post in template_redirect handler, validate referrer param via sanitize_key.
1.4.1
- Added filter funnel_generations
1.4.0
- Added Buyer Persona settings in States
1.3.1
- WordPress 6.4.3 tested up.
1.3.0
- Added user profile edit options.
- WordPress 6.2.2 tested.
1.2.0
- Added leads email notification system.
- WordPress 6.1.1 compatible.
1.1.5
- Restructured dashboard menus, less is more.
1.1.4
- WordPress 6.0 compatible.
- Added AIDA states by default.
1.1.3
- WordPress 5.7 compatible.
- Improved translations.
1.1.2
- Now States have color.
1.1.1
- Improved setting page. Now you can select if you want to enable the funnel pages feature.
1.1.0
- The user state can change whe he/she visits a page.
1.0.0
- Initial version.